PROJECT

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The client from wanted an eye-catching custom vehicle wrap for a van that would be seen widely around the ODU college campus in Norfolk, VA. Their request was to highlight their "One Love" brand.

solution

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Inspired by timeless henna art, I wanted create a bold, illustrated design that reflected the hand-crafted care of Cane's quality. Elements of the henna design could be used to brand a campaign for many assets.

meaning behind it

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For many cultures, henna art represents prosperity, good fortune, and love—created for special occasions and milestones. I felt these attributes encompassed the "One Love" theme in a festive motif.

To reinforce the concept, I hand-drew the elements within a heart shape that has curves that lend itself to the ornate flourishes of traditional henna linework.

The botanical elements of flowers, stems, and vines commonly signify beauty, growth, and love.

The golden yellow and bold red directly echo the Raising Cane's brand colors. The sunny hue is meant to evoke the warmth of a friendly and approachable nature.

takeaways

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Creating a "seamless" design that connected all the sides of the vehicle was to tackle. I avoided having major elements like text from overlapping edges. The client was very happy with final product and soon became a recognizable sight in the city.

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PROJECT

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Founder Hermann Shasha of Cameroon requested a logo for his independent fashion company of modern African wear, inspired by textiles and patterns of different regions. I was given liberty for the creative direction.

solution

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Using photo references from their clothing line, I studied patterns, shapes, and colors that were uniquely used to create a wordmark that could serve as the icon for their brand. I wanted it to be recognizable whether used on a tag or projected for the runway.

meaning behind it

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Using the last name of the founder Hermann Shasha, I divided his surname to arrange letters in a perfect square.

Inspired directly from patterns found in Shasha’s clothing line, geometric shapes likes circles and rectangles were used to form the letters for a clean, modern aesthetic.

Representing the boldness of trendsetting in the fashion world, I created a heavy weighted type that could also stand alone without an addition icon element.

Identical circles were used to create the negative counter spaces for the letters to reinforce the theme of patterns and geometry.

takeaways

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I initially drafted a logo that would incorporate several colors (red, yellow, black) that I noticed were used in many of their clothing designs.We came to the conclusion that it'd be best to predominantly use a neutral color (white/black) for the logo. This would avoid color clashing and also allow the the vibrancy of the clothes themselves to stand out.We were both very happy with the final result and their company has seen growth over the years since.

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PROJECT

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Public media station WHRO in Norfolk, VA created an environment educational series originally called "Earth Matters". With the name changing to "Spotlight Earth", they were needing a fresh, new logo.

solution

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Since the logo would be used predominantly used for broadcasting and film, I needed to make its legibility at small scales a priority. The final design uses a bold, sans serif type with an embedded icon to represent the "A".

meaning behind it

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The series new name reflected the focus of putting a "spotlight" on the the topic of the environment and climate.

A bold sans serif was used for legibility ease at small scales if used for a screen "bug" or watermark. Condensed characters were used for "Earth", allowing for the word to be larger in proportion, emphasizing it's importance.

Instead of an icon appear next to the wordmark, I designed it to be embedded as the "A". in the shape of a spotlight. The "O" in "Spotlight" would act as the light source. A sprouting plant leaf serves as the negative space of the "A".

takeaways

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The final result successfully communicated the program's theme, allowing for an icon to be used for different branded assets.

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PROJECT

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Client requested a logo for a new youth hockey organization with the name "Spartans". The design will be used for several age divisions with the potential for expansion to other cities and possibly multiple states.

solution

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I created a professional logo and brand that is recognizable for many applications. Using the Spartan theme, the custom design can be reproduced in 1-3 colors to keep production costs practical.

meaning behind it

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Bold varsity letters meet the sharp, triangular serifs found in Greek writing chiseled onto stone

Upright posture, looking ahead, symbolizing strength, courage, and readiness for any challenge

Instead of a sword, the hockey stick becomes a weapon for defeating opponents on the ice

Though not the classic disc shape, it combines round edges and sharp corners to be consistent with the design

takeaways

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I needed to be mindful that the final logo needed to meet the criteria of a standard logo. The challenge for was initially creating an fun illustration, but with too much detail. The end result is a balance of a dynamic graphic that can still be reproduced well for a variety of needs.

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PROJECT

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Musician Alexia Chellun requested a digital graphic for her EP. It would later be one of the album’s she wanted to sell on tour, so would be needing additional artwork for the printed CD packaging.

solution

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One of the songs on her EP called “Eternal” was the inspiration for the cover art and then eventually for the back and CD art. I suggested the idea of a comic book style illustration, given the sci-fi direction.

meaning behind it

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‘It’s Her” is the one of the singles featured on the EP and was chosen by Alexia to be the name of the album. I drew this custom typography as 3-dimensional blocks, turned in different directions as if they were suspended in space without gravity.

One of the songs included on the EP called “Eternal” was the main inspiration for the celestial theme and imagery of the album art—in particular lyrics such as: “So I choose to jump parallel realities“, ‘I believe in time travel’, and “I believе we're not here alone in this universe”.I also liked the idea that music has a way of transporting the listener. An old school Walkman cassette player needed corded headphones that could emulate an astronaut being tethered to a spaceship. The CD shape lent itself to a full moon to continue the narrative.

Alexia had done a promotional photoshoot with a blazer and sneakers and suggested that outfit could be used for the illustration. In homage to the steps on the moon, I depicted the footprint of a vintage sneaker for the back cover.

takeaways

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The CD and back cover were illustrated several years later, so I wanted to ensure the style was consistent. Creating a sequential narrative was a fun challenge. The artist was extremely happy with the packaging and will potentially be releasing it on vinyl.

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