Value proposition booklet I designed for Southern Trust Mortgage, aimed at loan officer recruitment and proposals to partner with realtors and other affiliates.

Another booklet I designed for STM geared toward potential homebuyers to help them understand the mortgage process, along with tips and a terminology resource.

problem

• Cancel

ShaSha is a small, independent fashion clothing line with only a few employees. They want to give the impression of being a much larger, professional company.

solution

• Check

Create a custom logo and brand that reflects the identify of Shasha's African roots, while keeping a modern aesthetic. The logo should be unique and scalable—from a garment tag to a runway show backdrop.

my role

• Folder

Lead designer for the new logo and and brand identity, handing off assets for printing and digital use for their website / social media.

users

• User

Lead designer for the new logo and and brand identity, handing off assets for printing and digital use for their website / social media.

process

• Globe

I gathered images of ShaSha's fashion collection online to find inspiration of patterns, shapes, and colors. I would create a couple logo drafts for the owner to review from.